Every school is welcome to enter the competition. Some choose to supply generic artwork or use the standard academy schoolbook cover. This competition and the personalised cover artwork was launched in 2011 with more than 30% of school participating the first year. In the first quarter of 2012 78% of all the books required were involved in the cover artwork competition.
In the past the delivery of the books has been confirmed via a returned signed letter from the school, a phone call is now also made to the school at time of each delivery confirming time of use and by whom.
Generally the books are distributed straight away as soon as the school receives them, however it is up to the school to decide when the books are required. Most books organized in the later part of the year are held until the beginning of the following year.
The school understands they are for homework/communication use between home and school. It is ultimately up to the school to decide how to use the books, however the agreement each school has with Academy Schoolbooks is that the books travel between home and school regularly.